Sally Mallat

About

Sally Mallat
Creative Technologist / Design Director

Disciplines
Lettering + Art Direction +
Branding + Creative Coding
 
Sally Mallat is an award-winning Creative Technology Expert and Design Director based in Dubai, with a multidisciplinary background in branding, Arabic typography, and emerging media. With over seven years of experience across the UAE and UK, she has led design and innovation projects that fuse Arab culture with cutting-edge technologies like AI, machine learning, and creative coding. Currently she is a Creative Lead of Technology at Burson, WPP and an independent researcher into arabic typography transformation through emerging technology.

Sally holds an MSc in Creative Computing from UAL (UK), where she also taught as an Associate Lecturer, and a BSc in Visual Communication from AUS (UAE). Her work has been recognized by Dubai Lynx, Gerety Awards, and the Type Directors Club, and featured in platforms such as Eye Magazine, ItsNiceThat, and PAGE magazine. Beyond client campaigns, she actively exhibits her personal work worldwide, advocating for the evolution of Arabic design in the digital age.
Features / Press

American University of Sharjah News, Arabic typography meets programming in Hello World: A Creative Coding Exhibition at CAAD (2025)

Khatt Books, Revealing Recording Reflecting: Graphic Women from Southwest Asia and North Africa (2024)

Warehouse421, Abu Dhabi, UAE / 100BAP Exhibition
100BAP / Hundred Best Arabic Posters Round 3

ItsNiceThat / What’s in store for the future of Arabic visual culture? Archief Cairo on communicating across borders

PAGE Magazine / Die Gewinner des TDC 2020: Bestes Plakatdesign

Type Directors Club / Winners of the TDC66 Communication Design Competition

Eye Magazine / Font Li Beirut – harmony in discord

Sorbet Magazine, Issue 26, Red Rhapsody / The Last Word: Art From Lebanon's Revolution: A Picture Tells A Thousand Words

29 Letters Blog / 29LT AZAL: A Free Geometric Display Font

Exhibitions

Hello World, A Creative Coding Exhibition, hosted by American University of Sharjah (2025)

And you remained distant when we arrived Exhibition, hosted by American University of Beirut (2025)

Design Dispatch Exhbition, Manarat Al Saadiyat, Abu Dhabi, UAE (2024)

100BAP R4 Show / Traveling Exhibition hosted by German University in Cairo (2024)

Perspective Shift, Creative Computing Exhibition / Superfluous Gallery, London, UK (2022)

Hundred Best Arabic Posters R3, Misk Art Week, Saudi Design Week, Saudi Arabia (2022)

66th TDC Exhibition, The World’s Best Typography / Traveling Exhibition hosted by Type Directors Club, NY, USA (2020)

100BAP Show / Traveling Exhibition hosted by German University in Cairo (2020)

Six Degree Exhibition / Dubai Design District, Dubai, UAE (2017)

Awards

100BAP / Hundred Best Arabic Posters
Cairo, Egypt / 2023

TDC 66 / Certificate of Typographic Excellence
New York, USA / 2020

100BAP / Hundred Best Arabic Posters
Cairo, Egypt / 2020