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Rondo by EmaarBranding

RONDO By Emaar

Category: Branding / Wayfinding / Editorial Design
Agency: Abjad Design LLC

Commissioned by Ex-Development, Emaar (2018), the Rondo Residential Towers brand identity draws inspiration from the building’s architectural shutters. The design unifies architecture and branding into a cohesive visual language, reflecting flexible living spaces through a clean, modern, and sophisticated aesthetic. The brand system uses a tonal approach where shape thickness influences color—from deep blacks to lighter browns—creating a dynamic yet elegant expression.